It's going to be a jolly January, thanks to Coke Zero. The Herculean brand knows Christmas isn't the only season for giving. So, the Coke Zero family came up with a brilliant way to both kick-start the New Year, while saying thank you to their loyal Jamaican customers.

It will take the form of a trailblazing concert like no other. The first-rate event, which will be staged January 16, 2010, at the Cable and Wireless Golf Academy, St Andrew, will feature reggae and dancehall acts, such as Etana, Ding Dong, Alaine, Tessanne Chin, G-Whizz, Demarco, Elephant Man, Tifa, Laden, Chino, D'Angel and Serani. However, it gets better.

Headlining the show will be international superstar Sean Kingston, who will be performing in Kingston, for the first time. The Ocho Rios native is known for his debut single Beautiful Girls, which in 2007, peaked at the number-one spot on the US Billboard Hot 100 for three weeks and the UK Singles Chart, in addition to other international charts. He then moved on to rack up additional hits, including Love Like This (alongside Natasha Beddingfield), Take You There, and more recently, two chart-toppers, Fire Burning and Face Drop, both from his sophomore album Tomorrow, released in September of this year.

All patrons will have to do to gain access to the concert is provide three Coke Zero labels. Pay $100 at any Burger King or Mother's restaurant and they will be able to instantly redeem a ticket to the event.

Coca Cola's country manager, Chris Hardy, says: "Yes, only three Coke Zero labels and $100. It's all because Coke Zero has so much to be grateful for and we just want to say thanks to Jamaica for embracing the brand with open arms. We've embraced the culture and the country, and Jamaica has shown nothing but love to us."

Of the 10,000 tickets printed for the January 16 event, a substantial amount has already been acquired by patrons since the advertisements hit the airwaves last week.

Left: Etana at Reggae Campfire, held at the Windalco Sports Club, Ewarton, St Catherine, on New Year's Eve. Right: Ding Dong takes time out during a game of pool to strike a pose for the camera. - Contributed