Magnum Follow Di Arrow, which launches tonight at the Mango Ranch on West Kings House Road, promises to be charged with excitement.

The concert, which features Vybz Kartel, Bounty Killer, Mavado, KipRich, Lisa Hyper, Stacious, Sizzla, Twin of Twins, Merciless, Mr Vegas and more, has emerged as a predominant force in the entertainment industry since it first came to the fore 11 years ago in Mango Valley, St Mary, before it graduated to the James Bond Beach, also in St Mary.

Concert promoter, Dexton Ennis of Decky Promotions, said: "Tonight's launch will not only tell everyone what they can expect from the show, but it's also their time to get up-close and personal with the artistes and find out what they have in store for not only the fans but also each other. This year's show is not a clash show. I want the fans to get value for money and a variety of performances from the artistes. With clashes you don't get that; you won't get the party songs or the conscious songs or any of that. Also for the first time, this year we have Vybz Kartel on the show, and of course we also have all the great Alliance and Gully artistes."

showcasing great talent

Ennis continued: "Magnum Follow Di Arrow has always been about showcasing great talent and that is what it continues to do, whether you're from Gully, Gaza or Plaza. Lisa Hyper will be there, Face, Stacious, KipRich, the Twins, Merciless and others. I can't stop anyone from throwing words at each other, but as far as clashes go, that's not happening. So I invite people to come out to the launch and hear what they have to say, and of course the concert."

The concert will be staged at the James Bond Beach on Saturday, February 27, and begins at 10 p.m. sharp.