The music industry has seen its fair share of chosen few. Those claiming to be sent by Jah to restore the hopes of the people and provide some amount of comfort when life's load seems too much to bear.

The latest addition to the consignment is Jahiant. This 33-year-old, born Markland Campbell, who never thought himself sufficiently challenged while being apart of an all-male group in Canada, opted to go solo two years ago and returned to his Jamaican roots of cultural/reggae music. "We mostly did hip-pop music because that, predominantly, is what their industry consists of," says Jahiant. However, the Portmore local has started to rebuild both his career and the minds of people with music, which he describes as "food".

Being 33, is not too old to start a career, "Technically, I'm not starting and once you're here for a reason that reason has to be fulfilled. It's not about fame, it's about waking up the people, removing the veil from over their eyes because it's like the people aren't seeing the reality, only vanity."

In an already saturated market that task seems daunting, especially with a message that has been preached before. What makes him different? "I lead by example, many are called but few are chosen," he says.

Jahiant continues: "The system has failed the people. Everywhere you look is poverty, the people need help. I plan on investing in the people, building resources (and) restoring hope."

And the journey has begun, his latest single Ghetto Lifestyle Nuh Easy has been getting heavy rotation on local radio stations and he plans to return to Canada. There, his intention will be to make a positive impact on the industry and make a difference in reggae music. "I also want to work with some of the greats before me, like Junior Reid, because the more people we reach, the better," said Jahiant who is also part of Reid's label.