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July 11, 2011
Star Entertainment


Yaad Swag test begins - Beenie Man's rum hits the market
Olivea Hayles, Star Writer

Beenie Man - File

Beenie Man's new liquor, Yaad Swag, will be on the market today.

Although Mavado is preparing to launch his Stulla Wine, and rumours that Vybz Kartel is about to release a new rum brand with cake soap business associate, Dennis Gordon, Beenie Man sees no competition for the new product.

"Yaad Swag and Stulla Wine a two different ting. Yaad Swag a rum and Mavado ting a wine," he said confidently, citing Magnum Tonic Wine as more appropriate competition for Stulla Wine.

The self-proclaimed king of dancehall explained that he is always venturing into different businesses, and that he simply did not have the time to go over the contract proposed four years ago by Corey Todd, who is his business partner in the venture.

However, Beenie Man claimed that it could not have been a better time to introduce Yaad Swag, since "everybody is swaggin'".

"Yaad Swag represents Jamaica overall," he stated, pointing to the possibility of alternate names like Zagga Rum, which, though chalked full of potential, did not represent the entire country.

"Well you can't think enuh, you just have to know that people will support it. Just have to hope and pray," he told THE STAR, in response to how well he thought the rum would do.

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