July 25, 2012
Smirnoff gives away $1m in Dream Week bands
Dream promoter Kamal Bankay (left) and Dream girl Nikita Dean hand over a Smirnoff season band to Matthew Williams during the Smirnoff Dream Day promotion stop in New Kingston, last Tuesday. - Contributed
The world's leading vodka, Smirnoff, has teamed again with the Dream team to bring to the world Smirnoff Dream Week this August 1 to 6.
Leading up to this major event, the brand undertook a consumer promotion giving away tickets valued at $1m. That's right. On Tuesday, July 17, the Smirnoff Dream Week made appearances at various locations across the island to celebrate the 'Smirnoff dream day' and give away tickets.
According to Marsha Lumley, brand manager for Smirnoff, the brand's objective is to appease the consumers.
dreams come true
"Consumers are the centre of this promotion, we thought that it would be great to give back, considering that the consumers have made us the number one party weekend on the entertainment calendar. Essentially we have made their dreams come true," Lumley said.
The tour in Kingston began at 10 a.m., some the locations visited included: South Beach, Cuddyz, Digicel, LIME, Tracks and Records, Marketplace, Sovereign Plaza, Chilitos and Pizza Hut. At midday, the city of Montego Bay was invaded as the team visited Magaritaville, Coral Cliff, KFC, NCB, BNS and Blue Diamond. The audience increased rapidly and so did the vibe. The destination for Jamaica's most anticipated party series over the summer was not excluded, Negril got its share at 3 p.m., and stops included Burger King, Italian Café and Magaritaville.
Random persons were selected from the crowd and questioned about the Smirnoff Dream Week. Those who answered correctly were rewarded with a coveted season band, a prized bottle of Smirnoff Vodka (blueberry, peach or coconut) and the hot-new Zip FM Magazine.
Winners were given the opportunity to call into the ZIP FM studio broadcasting the good news " I must be dreaming!" commented one of the winners after receiving her prize.
"Dream Week is right around the corner, and no doubt we are excited to see what is in store. They are so unpredictable, but we cannot expect anything less than the best in food and entertainment," commented Patrice Gibbons, one of the winners.
Here is the Smirnoff Dream Week line-up:
Aug 1 Wednesday (night) - Dream concert with Popcaan, Aidonia, I-Octane etc., at Cayenne Beach
Aug 2 Thursday (night) - House Music Beach Rave at Boardwalk Negril
Aug 3 Friday (day) - Heineken Igloo
Aug 3 Friday (night) - Twisted Spiritz
Aug 4 Saturday (day) - Daydreams
Aug 4 Saturday (night) - Yush
Aug 5 Sunday (day) - Xtreme Wet and Wild
Aug 5 Sunday (day) - Dream Miami J'ouvert
Aug 5 Sunday (night) - Beer Vibes
Aug 6 Monday (day) - Smirnoff Xclusive
Aug 6 Monday (night) - Short Circuit