Supreme Ventures (SVL) outlets have seen a significant increase in the number of players coming in to claim prizes for popular numbers that they have associated with the recent Olympic Games.

In a release sent to THE STAR, the betting agency identified the popular and entertaining 'numbers' games as Cash Pot, Pick 3, and Pick 4, and added that it seemed to have been making players happy with numbers drawn, including 32 (gold); 1-2-3; and 2-1-7-0.

Sonia Davidson, vice-president, group corporate communications of SVL, when contacted, said, "This is sheer coincidence, but we are happy that players are winning. In fact, the prize liability to players for these numbers drawn exceeds $100 million."

The hype around the London 2012 Olympic Games and the performance of Jamaica's Olympic team, like most other events of importance, is a vehicle utilised by many lottery players to select their numbers or 'rakes' when playing the games.

"Our players are very adept at making their number selections from using numbers related to birthdays, family connections, and events of a topical nature," Davidson said.

SVL encourages its players to continue enjoying the entertainment value of its games and to play responsibly.