Home - The Star
November 29, 2012
Star Entertainment


Young stars face challenging music industry
Sadeke Brooks, Staff Reporter

( L - R ) Baby Tash, Deep Jahi

A few have been able to shed themselves of the 'talent show winner' title, but other winners have had difficulties trying to make their mark in the local music industry.

When people talk about successful competition winners, the names that readily come to mind are Christopher Martin and Romain Virgo, who won the Digicel Rising Stars competition in 2005 and 2007, respectively.

But for Shuga (formerly Brown Sugar) who won the competition in 2009, it has not been an easy road.

"I started on a note where everybody knows me already 'cause the competition gave that to me. But it is a competition in which you are doing covers, so it takes some time to really find yourself, find your comfort zone," she told THE STAR.

a struggle

She says it has also been a struggle to find the right producers to work with. And while she does not believe she has reached the mainstream, she does not believe she is struggling.

Meanwhile Baby Tash, who was crowned the winner in Magnum Kings and Queens of Dancehall in 2008, believes she is already in the big league based on her standard of performance, fan base and lyrical content.

However, she says she has had some bumps along her path.


"Winning a competition is definitely major 'cause it's like you get overnight popularity in a matter of weeks," Baby Tash said.

"But to break into the big league is another thing. It is like you won the race but you are still at the beginning of the race. People tend to see you as just a winner of a competition and not as an artiste per se. So until you find that hit song, you always have to be proving yourself."

Deep Jahi, winner of this year's Magnum Kings and Queens of Dancehall, is also learning about the challenges of the music industry.

"The people in the mainstream not gonna just let you go in easy, you have to work hard. It's like you are starting over," he said.

While it has not been the easiest task, Deep Jahi says he has been getting more airplay in recent times with songs like Life Goes On, Another Try and Punching Bag.

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