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January 11, 2013
Star Entertainment


Digicel ambassadors join in 'celebrity bus talks'

Digicel's Brand Ambassador Jermaine Edwards, hands out Digicel notebooks and pens to students travelling to school in the downtown, Kingston on Monday, January 7 as part of a surprise initiative. - Contributed

As many students headed out on Monday morning for their first day back at school, hundreds who traversed the Half-Way Tree Transportation Centre and downtown, Kingston were in for a treat.

Digicel employees were on location handing out complimentary hot beverages, paying their bus fares, and providing quick and fun motivational talks for the youngsters. Scores of staff members were on hand interacting with more than 300 students during the course of the morning.

To make the morning even more extraordinary, the Digicel team was accompanied by Digicel Brand Ambassador and Gospel Singer Jermaine Edwards and radio personality, Miss Kitty who were assigned to two special 'celebrity buses' to give the students surprise motivational talks themed, 'Dreams are Powered by Education.' The students were also treated with back-to-school items such as bags, books and pens courtesy of Digicel.

Commenting on his time with the children, Edwards said, "The vibe this morning was really nice. The topic I discussed with the students was about strategies they could implement for the new year, it was really a great feeling connecting with the youth in that intimate setting. It was also nice to see them agreeing with me as I shared."

A student who shared the bus ride with Jermaine, Shadane Weir from Convent of Mercy Alpha Academy said, "usually I have to wait on the bus to go to school, especially on the first day back to school - this special bus ride was unexpected, I am so happy for the school supplies I have received and I was also inspired by what Mr Edwards had to say."

Meanwhile, on the other all-girls celebrity bus, Miss Kitty encouraged them to be ambitious, independent and to pursue their dreams. "It's such a good feeling to be able to pay your own bills," she championed to the bright-eyed young ladies.

"Today's act of kindness was really an extraordinary experience for us on the ground, as we believe our youth are such an inspiration and we just want to help to keep them on the right track," expressed Digicel's senior communications manager, Shelly-Ann Harris.

Continuing, she said: "Working with our Brand Ambassador Jermaine Edwards and radio personality Miss Kitty was just a simple yet effective way to partner with other role models in society to inspire our youth and kick-start their back to school activities. I can tell you that it was very heart-warming and they were really energised by their extraordinary gesture."

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