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January 11, 2013
Star Sport


SportsMax, Appleton team up for BPL clash

Tanya Lee

Jamaica's oldest rum, the world famous Appleton Special Jamaica Rum, has joined forces with TV cable giant SportsMax as a presenting sponsor to bring something special to viewers for the second half of the 2012/13 season of Barclays Premier League.

For the duration of the Barclays Premier League season, Appleton Jamaica Rum will be on board with SportsMax, bringing the excitement of the world's most watched football league to sports lovers in Jamaica, Cayman, the Bahamas and Bermuda.

To kick-off its sponsorship, Appleton will be hosting BPL Special Sunday at Usain Bolt's Tracks and Records this Sunday, for one of the biggest rivalries in European football, the Manchester United vs Liverpool fixture at 8:30 a.m. followed by the developing rivalry between Arsenal and Manchester City at 11 a.m.

The public is invited to come to Usain Bolt's Tracks and Records for breakfast and enjoy Appleton mix specials while watching these two rivalries on SportsMax on multiple big screens.

This partnership complements Appleton Special Jamaica Rum's 'Something Special is Happening' campaign launched in December.

According to J Wray and Nephew's head of marketing, Gary Dixon, "Appleton is thrilled to be associated with special moments among friends gathering to enjoy sports and our BPL partnership will certainly help us to engage with our consumers across the region enjoying the common language of football."

Regional marketing manager of SportsMax, Tanya Lee, added, "Appleton is the ideal partner for the BPL. What better way to create a buzz among friends than with a drink in hand and the BPL match on SportsMax!"

SportsMax has been broadcasting the BPL since 2002. In October of last year, The Premier League announced that International Media Content Ltd (IMC), parent company of SportsMax Limited, was awarded the exclusive live audio-visual broadcast rights for the Barclays Premier League for an additional three years through the 2015/16 season in the Caribbean. SportsMax's other 2012/13 BPL partners include Trinidad's Carib Beer and SM Jaleel through their Fruta brand.

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