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January 24, 2013
Star Entertainment


'Inna Di Ghetto Mi Born' gets good airplay


Dancehall-reggae firebrand Francheno is staking his claim as one of the top dancehall-reggae acts in the island with his savvy lyrics, complex rhymes and powerful vocals.

His latest radio hit, Inna Di Ghetto Mi Born, on the Chiney K Production label, has been getting a lot of airplay on IRIE, ZIP and Hitz FM in recent weeks, winning him a legion of new fans.

"I see life and music on a different angle, I sing about reality, real people, real things. I am on a mission to represent for the ghetto yutes who don't have a voice. I am trying to reach them through my music, to make them wise up and make better choices with their lives," Francheno said.

Some of the artiste's sizzling singles include Life Set A Way, Ghetto Youths Be Strong, Party Time, and My Red Rose have been scorching the airwaves like airstrikes over Beirut.

However, it is his live performances which have made him a legend on the stage-show circuit.

"When I go on any show to perform, I humble myself and submit to Jah to take over and I just do the ting, and people show mi crazy love. The key to good music is to encourage and strengthen one's heart, that's why mi ah maddest and the baddest," he said.

Francheno's biggest hit-to-date is the soulful Life Set A Way which addresses the challenging economic times in Jamaica, something Francheno identifies with as he grew up in one of the country's toughest communities.

He is now promoting a new single, Party Time, and there are plans to shoot a music video for the single in February, and he is planning a series of performances to promote his first album which was released in December last year.

He just wants to 'travel the world and do great music'. He is light years away from his first job, working at a wholesale as a counter clerk, but he has retained his humility. "I just have a different sound and a unique style that defines me," he said.

Francheno was born Frantz Morris in Flankers, St James, an area that has been stained by years of gang violence which has resulted in many deaths. Though several of his friends got caught up in conflict, Francheno says he found solace in the Church as well as the music of Bob Marley, Dennis Brown and Sizzla.

After performing with a local gospel group, he branched out and did the rounds on Montego Bay's dance circuit. Eventually, he recorded songs like More Love So True and Open Your Eyes.

And he has not looked back since.

Today, Jamaica. Tomorrow, the world."Mi just growing from strength to strength," he said.

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