AXE, leader in men's personal care, wants their fans to experience the trip of a lifetime into space.

The innovative campaign, which was launched in January of this year, will give 22 persons from around the world, including a lucky representative from Jamaica, the chance to participate in the extreme experience.

To participate in the campaign, male fans can visit the AXE Apollo Space Academy's site at www.axeapollo.com or www.facebook.com/AxeJa before the February 3 deadline. There, they will be able to create an astronaut profile while explaining why they deserve to go to space.

space-simulation challenges

The participants who accrue the most votes will qualify for a place in the final stage at the AXE Global Space Camp in Orlando, Florida. While in Florida, the final 22 space travellers will be selected based on competitive space-simulation challenges.

According to legendary astronaut, Buzz Aldrin, who piloted the historic Apollo 11 spacecraft that landed on the moon in 1969, "Space travel for everyone is the next frontier in the human experience ... I'm thrilled that AXE is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space."

Participants will be recruited through the AXE Apollo Space Academy (AASA), with the support from Aldrin and the international space tourism agency, Space Expedition Corporation (SXC), which takes passengers more than 100 kilometres into space, thus achieving astronaut status.

"At AXE, we are thrilled of being the first in the Caribbean to offer consumers a prize as extraordinary as a trip to space. Jamaica, as well as Puerto Rico, the Dominican Republic, and Trinidad and Tobago, will each have a winning representative at AASA in Orlando, Florida, which gives us a chance that one or more of them are chosen among the 22 persons traveling to space," Roxane De-Freitas, regional marketing director at Unilever Greater Caribbean, said.

This campaign coincides with the launching of the new AXE Apollo product line, which includes body sprays, antiperspirants, and shower gels.