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February 6, 2013
Star Entertainment


'Uptown Rae Town' trademark rejected by JIPO
André Williams, STAR Writer

Carol Simpson, executive director of Jamica Intellectual Property Office. - FILE

The trademark 'Uptown Rae Town' was rejected by the Jamaica Intellectual Property Office (JIPO) for the same foreseen confusion that now exist between two promoters over use of the tag 'Rae Town', THE STAR has learnt.

Norma Wright, the promoter of 'Rae Town Old Hits' and Lloyd Brady the organiser for the event 'Uptown Rae Town', have been at odds for some time relating to use of Rae Town, a local destination, in conjunction with hosting entertainment events.

Attorney-at-law Carol Simpson, executive director at JIPO, said based on the Office's information, Wright is the owner of the trademark 'Rae Town Old Hits' and Brady's 'Uptown Rae Town' is not a registered trademark.

She said, "Rae Town Old Hits is registered in the category of Entertainment while Uptown Rae Town was rejected because there would be a likelihood of confusion to consumers with Rae Town, which was a previously registered trademark in the Entertainment class."

Simpson continued, "Uptown Rae Town, is not protected by anyone, it is not registered. However, although this is so we cannot stop him from using it to promote his events."

THE STAR was told that outside of that, Wright's only other option was to prove to the relevant authorities that Brady was acting in bad faith.

THE STAR was also told that the law allows the period of three months to contend if an approved trademark is deemed problematic.

THE STAR was told that though Wright has the registered trademark, not much could be done to prevent Brady from using his unregistered trademark, even if he took his event to a faraway place.

Our news team was advised that there are steps which could be tabled by Wright to put her brand, which is the more established of the two, out there more, so that clients could know better.

Aggressive marketing was recommended.

THE STAR had reported that an ongoing squabble for the tag 'Rae Town' appears to be heating up for a showdown in court, as talks of lawsuit dominated the seemingly never-ending drama between the two promoters over use of the location's name in conjunction with events.

Both promoters, Wright and Brady, had claimed ownership of the brand and, by extension, to be registered with the JIPO.

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