Hot new independent label Nature's Way Entertainment Company will be releasing a new mega album, Soul Reggae, on February 21.

Soul Reggae is the fourth album in the series, with outstanding production quality. The album features reggae-dancehall heavyweights such as Busy Signal, Zamunda, Wayne Wonder, Alva, Christopher Martin, Chevaughn, Jah Mason and Mr Melody.

"The advance buzz on the project has been incredible so far, disc jockeys from Africa to Australia to Europe are fully supporting this project, reggae is alive and well," Garfield "Fada G' Cowan, producer and chief executive officer of Nature's Way, said.

Nature's Way is a new publishing, production and recording studio which is focused on producing music that relates to real life situations, the kind of music that empowers the listener in a positive and uplifting manner, Fada G explains.

Soul Reggae follows on the heels of Real Life Riddim, the third album in the indie label's growing catalogue.

"The Real Life album fulfilled the label's objective with more quality roots, culture, reality and lovers' music in traditional reggae style," Fada G said.

The Real Life compilation featured an ultra-talented roster of artistes that included Kehv, Wayne Wonder, Ken Boothe, Jhamelia, Chevaughn, Stratdon, Zamunda Alva, Lutan Fyah, Marcia Ball, 2 Of A Kind and Endel-I. All releases are available physically and digitally on iTunes and other quality retailers, plus on the website www.natureswayent.com.

The genesis of Nature's Way began with the discovery of Alva, who was Fada G's school-mate-turned brother-in-law. Alva is the label's flagship artiste and he already has a number of singles released to his credit. Born Oliver Black, Alva hails from St Ann, and his most recent single and video, 12 & 13 Leave Them Alone is doing very well on local charts.

Alva was the one who first encouraged Fada G to record him and to start his own record label. Within a year, Nature's Way was born and by the following year, Alva's debut album I've Got Life, was released and has enjoyed heavy rotation on radio in Jamaica, the US and the UK. Two videos have been produced for tracks from the album - St Anns and a medley with Jah Keeps Me Safe And Sound and Jah We Pray To. The videos are currently airing on cable television and Youtube.

"We are here to stay, we are just making quality music to heal the soul and uplift the heart," Fada G said.

You can find Nature's Way productions at your favourite store or online at major digital distribution outlets. For information and bookings contact natureswayentertainment@gmail.com, Twitter: @natureswayent1 or telephone (954) 243-6198.