Home - The Star
March 7, 2013
Star Entertainment


VOGUE Magazine warns local promoters
Staff Reporter, Sadeke Brooks

Having staged their party on two previous occasions, promoters of a local event have changed the name of their event from Vogue to V following a warning from the international brand, VOGUE.

The event was first held in February last year and again in November. But everything came to a near halt recently when the promoters of the event were contacted by the legal representatives of VOGUE.

"We, the promoters of the event formerly known as VOGUE, will like to publicly announce that the event name will be changed effective immediately. The promoters of the previously named event were recently contacted by representatives of the International brand VOGUE with legal reason why the event cannot proceed under its previous name even though it was legally registered in Jamaica as VOGUE 'The Event'," the promoters said in a press release.

Speaking with THE STAR recently, one of the promoters, Ewan Campbell, said they were given a written warning stating why they should no longer use the name.

"They just gave us reasons for opposing us calling the event Vogue. They gave us global trademarks and patent overviews of what VOGUE is," Campbell said.

In addition, he said, they were told that VOGUE is also associated with Fashion Night Out in Jamaica. And since their event and the magazine is associated with lifestyle and fashion, he said, they were told that "it would be conflicting to have an event of that same name."

But Campbell says he does not believe this new development will have an impact on the event that is slated to take place on May 11.

"We already garnered a good response from the last two. The event's name would just change, so persons can expect the same principles and standards as before," he told THE STAR.

"We have a lot more in store for the patrons. Persons have already been adapting to the new name. The logo is being designed now. It will be like a rebirth, so to speak. When you see the logo, you will attach the lifestyle and theme of the party."

In addition, Campbell said they have already confirmed sponsors like Hennessy, Moet & Chandon, Belvedere Vodka, Voga Italia Wine, Island GEM Spring Water, Cafe Moment, Daily Perc Cafe, Flynation Ent., and Portmore Society. He also promised a high-quality event that will be food and cocktail inclusive.

A patron enjoying the vibe at a Vogue Party, held at Weekenz, Constant Spring Road. - File

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