United States-based deejay Frassman is earning major props for his latest music video 'Dat Nuh Hard', a crazy champagne-swilling, booty-bouncing video with sexy video vixens that is generating a lot of spins on local cable television.
The soca-flavoured single is a collaboration between Platinum Camp and NS Entertainment, and dancehall insiders are already calling the video "one of the sexiest dancehall videos of the year".
"The feedback has been incredible so far. People ah say the song mad, Dat Nuh Hard, shot pon the stage show, the reaction mad, the girls a go wild, high energy. Just check YouTube. Mi have the crowd ah say 'ah we', that ah my signature," he said.
In the meantime, Dat Nuh Hard is generating a lot of buzz locally on HITZ, IRIE, and ZIP FM as the soca season shifts into high gear this carnival weekend.
Frassman recently did a radio tour alongside Beenie Man in which he did interviews in Providence, Rhode Island, at Hot 93.7 WZMX; at WAJZ in Albany, NY; and WDKZ in Rochester, New York.
"The radio tour really paid off as I have been getting some bookings along the East Coast of the US. I just did a show with Beenie and Vegas on the Power 105 show in New York, and I did another show in Albany with Konshens and Morgan Heritage," he said.
He is booked alongside Khago on a show on April 26 in Boston. He will also be one of the featured acts on this year's HOT 97 On the Reggae Tip show. Frassman has been working hard to build his rep in the dancehall community. He has done rave performances on the Sting Reggae Festival (2001), billed as the most premier reggae festival in the world.
Frassa was chosen as the Youngest Dancehall Artiste on the 'Sting Reggae Festival' (2002) in Miami, where he received rave reviews. Frassman quieted a restless crowd during the SumFest Reggae Concert (2002) in Jamaica. He later proved that he was the upcoming star everyone had expected during the Boom Blast Concert (2002) in Jamaica. Frassman has also performed on the Fire-2000 Reggae Tour featuring Sanchez, Capleton, and Bounty Killer.
His first release, Bling Bling,came in 2000 after recording on the Virus rhythm, which featured many established artists, including Mr. Vegas and Capleton, to name a few. His follow-up single Zoom Zoom on the G-Spot rhythm was a chart breaker in Kingston (2002). He, however, migrated to the USA, and he took a break from the dancehall scene. Now he is back and ready to amp up things again.
Today, Frassman is making noise with songs like Weed Head, featuring Elephant Man; We Gonna, featuring Laza Morgan, and Pump Up The Jam, featuring Lisa Hyper courtesy of N.S. Music Enterprise and Platinum Camp Records.
Frassman has been cranking up the promotion of songs such Mama, Dat Nuh Hard and Do Wah Mi Waan Fi Do for the Chase Millz Records-Pusha Yute Productions imprint. He will be flying into Jamaica to promote the video this month and to do work with prolific producer Vivan Thomas.