August 27, 2013
Mavado collabs with Nicki Minaj
Hasani Walters, STAR Writer
Mavado has managed to land yet another collaboration with a top international act.
This time around, it's with Nicki Minaj, one of the most popular female entertainers on the hip hop market.
Mavado told The STAR how the two came to work together on the song Give It All To Me, saying: "From I recorded the track, me and Julian said it would be perfect for Nicki. We just knew she would mash it up. Julian was at a video shoot with them and gave them the song."
He continued: "Nicki called me and said it's one of the best songs she's ever received, and within a couple days, she had it finished. She and her team are perfectionists in their work and tweaked it for a couple more days.
"Then it was mixed by Fabian Marasciullo, the best mix engineer in the game. He's worked with everyone from Michael Jackson to Brittney Spears to Lil' Wayne, Ross, Chris Brown, just about every hit record you've heard for the last decade or more. Sonically, he took the record to a whole new level. So when it's played on the radio and in clubs, it sounds amazing.
making a hit record
"Getting the mix and mastering process just right is an important part of making a hit record, so we wanted to get the best person in the business to do it."
As for Mavado's expectations for the song, he said: "Nicki is a global superstar, so it's natural that my music and dancehall music will be exposed on an even bigger stage through this collaboration. The chemistry on the song is perfect. Nicki is a big fan of Jamaican music and she fits the track perfectly.
"We are going to be pushing this song to the heights, and if the feedback from the first time it was played on radio is anything to go by, this could be a huge international hit.
"We just going to stay humble and work even harder, continue to trust in Jah, and mek Him guide our footsteps."
Mavado has had quite a few collaborations with hip hop stars, among them, Meek Mill, DJ Khaled, Papoose, Ace Hood, and Akon.
His formula, he says, will be the same thing he has been doing from the start. "Just keep doing what I've been doing since day one. Remember, the third record I ever released hit Billboard without no major label push, so I just give God thanks for blessing me with the talent from birth."
He continued: "Jamaican music in some ways has an advantage even over hip hop because it is such an international genre of music. You will hear reggae and dancehall being played in any country in the world, which is why we went with an authentic dancehall record as the first official single.
"We dropped some hip hop songs and collabs for the streets just to help establish my brand with new audiences in the US, but when it came to the first single, we always intended to go with dancehall. It's a strategy we have been mapping out for two years, and hopefully, we will see the benefits of this in the coming months.
"I have some mad music done already, but we just stay working, recording, and promoting," he said.
Mavado is currently working on his debut album for We The Best Music and is gearing up to launch his own t-shirt and clothing line.
He is also rebranding the whole Gullyside movement to coincide with the release of the first single.
As the upcoming Labour Day weekend in the United States is big on Caribbean music and vibes, Mavado will be performing live on Hot97's Reggae Tip show on Friday and also has numerous other appearances in New York over the weekend, including a show with Fabolous, French Montana, and Meek Mill in Staten Island.
"We purposely dropped the single the week before Labour Day weekend so we could maximise on the hype and exposure for the song to coincide with that," said his manager, Julian Jones-Griffith.