Insight Records artiste Konfydence is generating a lot of controversy with her recent single, 'Some Bwoy A Bait', which pokes fun at a male who is the subject of domestic abuse by a hot-headed female.
"I don't advocate violence, especially in a domestic situation, but I thought it was a funny idea of a woman who abusing a man in a relationship. The reaction has been excellent so far, especially when the video premiered, the studio audience at CVM laughed and responded well," she said.
She revealed that the song was inspired by the experiences of one of her close female friends.
"One of my friends went through a similar situation. She used to beat up her man, and I used to see that and laugh and wonder how him mek that happen to him. In fact, when she heard the song, she vowed that she had to be in the video but she just wasn't able to make it, but the song shot, it ah invite debate and crazy discussion," she said.
Fans have actually come up to her in the streets to talk about the various female-on-male abusive situations that are portrayed in the video, and most of them find the video hilarious.
"In the streets, people have been approaching me saying they love the humour and the concept of the video. Dem ask mi how yu get Mr Upton fi play da part de inna the video, and a bagga tings," she said, laughing.
Konfydence appears on the Jimmy Ricks-produced 'Bait' rhythm which also features Turbo Blacksand Mr Khool aka Night Dew. In the meantime, the video is in excellent rotation onCVM Plus, and CVM Hitlist, and the single is blowing up IRIE and HITZ.
Konfydence is a bonafide triple threat as she can dance, sing and act. She showed off her full package of assets during a successful run during the recent Magnum Kings and Queens contest where she placed third.
"I was always the centre of attention growing up. I can act, dance, sing, model, everything, I was born to be a star. Even now, people come up to me and say mi shoulda win, but ah fight dem fight mi out," she said.
This brash 21-year-old is certainly brimming with confidence. She has come a long way from her Rocky Point, Clarendon origins where she grew up with her
mother, Pansie Hewitt.
"I saw the name Konfydence in my vision. Growing up, whenever I heard that word, confidence, it would jump out at me, whether in a book or on the radio. It's just powerful, and it is more thana concept for me, it is a way of living," shesaid.
The Magnum experience has given her a foothold in the music industry and actually helped to mend her fractured relationship with her father, Dale Panton.
"After seeing me on Magnum one night, he called to apologise about a dispute he and I had before. He told me he was proud of me, and he told he loved me and was sorry for what he had said. In fact, I had used his harsh words as motivation to push forward and do well in Magnum," she said.
Shesaid that she would love to mentor young girls in schools on the virtue of self-confidence and high esteem.
"We needto instil confidence in these young minds at an early age, teach them about self-esteem so they don't make the same mistakes as generations before them, because so many of our social problems comefrom self-esteem issues," she said.
A graduate of Kemps Hill High in Race Course, Clarendon, Konfydence recentlyenrolled at the Edna Manley School of the Visual and Performing Arts where she hopes to improve and fine-tune her craft.
"There is always room for improvement," she said.