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December 4, 2013
Star Entertainment


Jessie James' 'Roll it Up' raising eyebrows

Jessie James - contributed

Inspired Music Concepts recording artiste Jessie James is the latest game changer in dancehall to emerge from the city of Montego Bay, St James.

The talented 25-year-old deejay is raising eyebrows with the breakout single, Roll It Up, a song that is getting great airplay on IRIE FM, ZIP103 FM and Hitz 92 FM. The video for the weed anthem was released this week, and has been put in rotation on HYPE TV, RE TV, MD TV, E PLUS and CVM TV.

"Roll It Up is just a great song, the people dem love it. When mi inna the street, people always respond to this song first, mi get a good impact on it, mi love the connection and vibration in the streets," Jessie James said.

He also did another video for the single, My Life, in rotation. "Based on the feedback on Twitter and Facebook, My Life is doing well on a wider range though, it is popular in Europe, especially France," he said.

promotional tour

The buzz around Jessie James has spread beyond Jamaica. In August, he embarked on a successful promotional tour in Europe where he did a couple of radio interviews, graced the stage of reggae clubs, and hooked up with well-known producers Weedy G and Johnny Roxx.

"The song I did with Johnny Roxx is called Dance, and it will be released along with the video in December," Jessie James said.

In the meantime, he continues to build his reputation one stage show at a time. "Pon a level, mi love what a gwaan, mi just a play my role and execute my part and everything ah go happen the way it should," he said.

Born April 7, 1988, Jessie James grew up in Camperdown, St Catherine, where he was the sixth of eight children. He began singing at a very young age and soon entered the church choir. But at the tender age of six, fate struck a cruel blow with the death of his mother. Jessie and his siblings, were split up and brought up in different children's homes across Jamaica.

Growing up without any immediate family around, the music gave Jessie thestrength to continue his life on a positive path. Whenever he felt stressed or downhe would sing to lift his spirits, or listen to his favourite artistes.

At age 15, he teamed up with his friends to form a vocal group dubbed Faith. They performed at several local functions and church events. But when Jessie was moved to another childcare's home the group came apart. Jessie continued to move around, going to school in different parishes. After leaving school, he continued making music and recorded songs in various studios such as Bessout Productions, St Elizabeth, or Hard Street Records in Montego Bay.

great potential

At Hard Street Records, he met producer Anil 'Phantom' Montaque from InspiredMusic Concepts. Phantom saw great potential in Jessie and decided to featurehim on his MoBay rhythm, a selection with only the hottest artistes in Montego Bay. Since then, Jessie has been putting out various singles on the Inspired Music Concepts label, including the critically well received Flying Colours EP.

Earlier this year, he also released his mixtape dubbed Life Journeys, an eclectic mix of urban music with cover songs of Rihanna and Chris Brown, many original dancehall songs and a sensational reggae-dubstep tune, the aforementioned Roll It Up.

"The mixtape shows just how versatile Jessie James can be, and I am expecting great things because the feedback on Life Journeys and Flying Colours has been great on Twitter and Facebook. Hopefully, that will lead to sales on iTunes and other download sites," he said.

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