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December 16, 2013
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NRSC launches Christmas road safety campaign

The National Road Safety Council (NRSC) has launched its Road Safety Awareness Campaign for the Christmas - New Year festive season, following the island's alarming runaway road deaths for this year which stand at 290 - a 20 per cent increase over last year's figure.

The Road Safety Awareness Campaign is a potent reminder to citizens that road safety is the responsibility of everyone, and aims to prevent road crashes and ultimately loss of lives, over the holidays.

The campaign which started on December 6, will run for six weeks in the multi-media channels. It comprises infomercials in the cinemas and print media, as well as on television and radio, promoting speed reduction, as well as the use of a designated driver and not driving at all, once alcohol is consumed.

The NRSC will also have crash-car awareness promotions at 'crash hot spots', near plazas and some major parties during the Christmas holidays. The crash-car awareness promotions will start on December 15, and will also see the distribution of road safety promotional material.

extra-cautious

Emphasising that road safety must be an imperative for every Jamaican, the NRSC and the Police Traffic Division are urging Jamaicans to be extra-cautious in ensuring their safety on the roads this Christmas season. They are cautioning citizens not to give in to the temptation of exceeding the speed limit and to refrain from driving while under the influence of alcohol, as they go about their activities this festive season.

A breakdown of the crash data from the NRSC shows that there have been 287 fatal crashes this year, resulting in pedestrians being the most affected road users and also a particularly disturbing trend for cyclists and private motor vehicles (PMV). Between January 1 and December 13, 86 pedestrians, 50 motor cyclists, 48 PMV passengers, 45 PMV drivers and 25 pedal cyclists lost their lives.

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