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December 23, 2013
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Prestige Ali pleased with response to latest single

Prestige Ali - Contributed

United States-based reggae singer, Prestige Ali, is pleased with the response to his latest single, In My Heart, which has been placed in regular rotation on FM radio and is also doing well on Internet radio stations in the US.

He shot a video for the project recently, a move he hopes will boost the song's popularity in key Caribbean markets.

"The video was shot in Jamaica and it is doing great in states like Florida, Texas, and in cities like Boston, Massachusettes. The video is in rotation on CVM Plus, and a few more video channels in Jamaica and will premiere on HYPE TV this week. A lot of disc jockeys, especially those in London and Germany, have been playing the track and are enthusiastic about the song," he said.

Interestingly, Prestige Ali has another track, Marijuana, a song voiced and mixed in Jamaica, which is doing well on YouTube. The song has an unorthodox hook, which seems to have captured the imagination of Jamaican teens.

Born Ali Higgins in St Andrew, Prestige Ali later moved to Clarendon where he attended Green Park All-Age School. As a teenager, he impressed as an athlete, but it was his singing talent that was recognised first by adults.

During his teenage years, he performed constantly at local events in his community. He was nicknamed Prestige Melody because he returned to his poor neighbourhood from his overseas trips representing his school at track meets, often dressed in fancy clothes bought overseas. "They also added 'Melody' because of my singing abilities," he said.

In 1989 he did not secure an athletic scholarship and because of financial challenges, he was forced to give up his dream to be an athlete. He migrated to the USA and decided to try to make it on his own.

He got a job to support himself and began focusing on his second dream: being a music star.

In 1992, Prestige Ali met someone from his hometown of Clarendon who was starting a record label in New York called Original Records. His first recording was a cover version of You Are My Everything by Surface, but it wasn't a commercial success.

At that point, Original Records ceased to exist as a record label, but for Prestige Ali, there was no turning back on his recording career. By the end of 1993, he set up a record label himself, Press Star Music, and started hitting the studios frequently.

Distributed in Jamaica by Tuff Gong, he first released a cover version of R.Kelly's Your Body's Calling, which received favourably airplay in Jamaica and NYC. He also covered Mariah Carey's Dream Lover and Hero and a couple of talent shows followed, until in 1997, after realising the difficulties in the music business, he paused and opened a Caribbean restaurant in Brooklyn, Prestige Cuisine, which enjoyed great success.

But in 2003, he went back to recording. His comeback song was a combination with Jah Mason, Baby Look (Press Star), which received decent commercial response in America and Japan, followed by a cover version of Mario's Let Me Love You. He has continued to pursue his dream and has not looked back since.

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