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December 30, 2013
Star Entertainment



 

Contractor revels in Sting's success

Contractor - File

Sting's 30th anniversary was a massive success, which satisfied one of the event's marketing ambassadors, Sean 'Contractor' Edwards.

Edwards, also an active reggae recording artiste, was given the challenge to help market the ever-popular event, which was organised by founder Isaiah Laing and recent full-time partner Joseph Bogdanovich of Supreme Promotions and Downsound Records, respectively.

The event was held last Thursday at Jamworld in Portmore, St Catherine, and featured great performances.

Via his role as Downsound Records' marketing director, Contractor got the Sting promotions ball rolling as early as in October when he placed Sting web banners on the front pages on two of the most prominent radio stations Irie and ZIP FM, as well as the popular dancehallreggae.com website.

The St Ann-based marketing guru worked with the event's promoters and was very pleased that he was able to positively contribute to the show's success.

"It was a special honour for me to have worked with the Downsound Records' force on the Sting promotion. I am truly happy to be a part of this success," he said.

Contractor said the most daunting task was to help promote the winner-take-all $3M clash.

"I produced a few 30-second audio commercials for radio. I also capitalised on the success of the popular TV show, 'The Voice', with Tessanne, where I placed Sting video commercials in the final week of the competition, which was viewed by millions," he said. "I saw Sting as a success for many reasons. First, there was no incident of violence on or off the stage. Second, the turnout doubled that of last year and the VIP area proved a lot more comfortable with seats for patrons."

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