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January 24, 2014
Star Sport



 

SportsMax secure Sochi 2014 Olympics rights

The International Olympic Com-mittee (IOC) has awarded the exclusive broadcast rights in the Caribbean to International Media Content Ltd (IMC), parent company of SportsMax, for the XXII Olympic Winter Games in 2014 in Sochi, Russia.

IMC, which broadcasts the 2010 Vancouver Winter Olympics and the 2012 London Summer Olympics, has acquired exclusive English language broadcast rights on all media platforms, excluding Internet and mobile rights, making IMC's SportsMax, and other authorised broadcasters the only place in the Caribbean to view Sochi 2014.

IOC President Thomas Bach said: "This agreement is another step in ensuring the universality of the Olympic Games. Having worked with IMC to broadcast both the Vancouver and London Games, we are very pleased to be able to rely on their expertise once again in Sochi."

SportsMax will provide live coverage of the Olympics on SportsMax and SportsMax2 starting with the opening ceremony on February 7 straight through to the final competition day on February 23.

Chairman of IMC, Pat Rousseau, stated that "This is part of IMC's commitment to delivering to the Caribbean the most premier sporting events in the world. The addition of Sochi 2014 to IMC's programming makes for an incredibly exciting broadcast year with the 2014 FIFA World Cup also coming from IMC."


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