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January 31, 2014
Star Entertainment



 

Red Stripe renews sponsorship of Jazz & Blues Festival

Jomo Cato

Brewing company Red Stripe is once again lending its sponsorship support to the producers of the world-acclaimed Jamaica Jazz & Blues festival, through its brands Red Stripe, CÓroc and Johnnie Walker.

Red Stripe, a Diageo company will be the exclusive alcohol sponsor. The world's leading whiskey, Johnnie Walker, will take full rights to the VVIP area at the festival with a Johnnie Walker bar and other premium Diageo offerings.

According to Jomo Cato, head of marketing, Red Stripe, the company and its brands have long been associated with music and this year is no different.

"Our main focus is to continue making our brands central to the musical experience, taking consumers on a journey of discovery that will allow them to enjoy Johnnie Walker, Red Stripe and CÓroc cocktails," said Cato.

"Community and unity have always been at the heart of what we do at Red Stripe and this sponsorship feeds directly into that spirit. We are absolutely proud to support Jamaica Jazz and Blues, while contributing to the creation of memorable experiences for the public to engage with great music, great networking and, of course, our world-renowned collection of alcohol brands," added Cato.

lucky customers

In addition, Red Stripe has joined forces with Flow in a lead-up campaign to the event. Twenty lucky customers will each win a pair of tickets to the Jamaica Jazz & Blues Festival courtesy of Flow and Red Stripe.

Two winners will be selected each day, until January 31, to win two tickets, plus a choice of a bottle of Johnny Walker Black, a bottle of CÓroc or a case of Red Stripe Beer.

The customers will be selected from those who sign up for Flow's Watch Basic Plus cable package during the promotion period.

Patrons to Jazz will be treated to the finest offerings at its bars and on stage with a stellar line-up of greats such as Crystal Gayle, Chaka Khan, Joe and Beres Hammond.

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