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February 14, 2014
Star Entertainment



 

Digicel's Wake Up and Live Concert rocked
Shereita Grizzle, Star Writer


Beenie Man

The National Stadium Car park was the place to be last Friday for Digicel's Wake Up and Live concert in honour of the late reggae legend, Bob Marley.

At 6 p.m., hundreds were gathered, awaiting the official start. DJ Cut Eyes kept the early crowd rocking with reggae favourites from Jimmy Cliff, Gregory Isaacs, Tarrus Riley, and Bob Marley.

Emcee Ron Muschette later got things going with the introduction of the 2013 Rising Stars winner, Verlando Small. The Linstead saxophonist opened the night's concert with the National Anthem, after which he captivated the crowd with his melodious rendition of Bob Marley's Redemption Song.

Small set the tone for the night and made way for other acts such as J Prince, Greneda's Zebulion, Christopher Ellis (son of the late Alton Ellis), and Bongo Urban, who kept the musical fire blazing at the Stadium car park.

Digicel, in association with Nokia, ensured persons outside of Jamaica got the chance to experience the concert with live streaming, via Facebook, as well as online, via U-Stream.

The live stream, which serviced all 32 areas across the Caribbean, as well as the USA and Canada, was hosted by Terri-Karelle Reid.

In an interview with The WEEKEND STAR , Tami-Ann Young, Digicel's diaspora community relations manager, said the decision to stream the concert live was to cater to the wider music community.

"Bob Marley is a worldwide icon and we wanted persons outside of Jamaica to still be able to tune in and watch the event."

Up-and-coming artiste, Empress Sativa, gave a good showing and received heavy forwards from the crowd. As one of the few female acts on the line-up, Sativa held her own and seduced the audience with her song, Kushite Love.

Sativa made way for other acts such as Kabaka Pyramid, Jessie Royal, Romain Virgo, Ikaya, Agent Sasco, and Wayne Marshall.

In addition to intermittent credit giveaways, Digicel had an extra-special surprise as Beenie Man made his way to the stage. The King of the dancehall thrilled the crowd with his hit songs before making way for Julian Marley. Julian did what only a Marley could do and had the audience captivated as he performed a slew of his father's hits, including Rasta Man Vibrations.

The night ended with performances by Marcia Griffiths and Digicel Brand Ambassador I-Octane.

Digicel's marketing manager, Tahnida Nunes, said she was overwhelmed by the support of the Jamaican people and thrilled that Digicel was able to give back in such a way.

"Last year was really, really great. we outgrew the venue and had to move to a bigger location. We are grateful for the support from the artistes, who don't take their full pay, but come out instead to support us in giving back, and we're looking forward to better things to come".

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