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February 22, 2014
Star Entertainment


Lime, Pepsi, back UWI Carnival 2014

Contributed photos - From left: Teron Dewar, UWI Guild president, relaxes with Danielle Savoury, LIME's PR coordinator and Johvaugh Neil during the launch of UWI Carnival.

Stephen Miller, LIME's sponsorship manager, delivers a message at the launch of UWI Carnival.

Pepsi all around! Pepsi's Catherine Goodall (left) and Ellisse Campbell (right) hang out with UWI Pepsi Ambassador Stephen Reid during the launch of UWI Carnival, recently.

UWI Guild President Teron Dewar (left) receives an iphone, all courtesy of LIME's Stephen Miller.

On Tuesday, February 18, one of the largest and most anticipated collegiate events, UWI carnival, was launched.

Amid high anticipation and fanfare, organisers revealed their plans for this years' staging. It was also disclosed that telecommunications firm LIME has signed on as the official telecoms partner and Pepsi-Cola Jamaica as the official beverage for the fun, festivity and frolicking set to unfold at UWI Carnival 2014 scheduled from March 12 to 16 at the Mona campus.

The party series, themed 'Age of the Soca Gods', includes 'UWI Carnival Integration' on March 13, the colourful and paint-filled 'UWI Carnival Jouvert' on March 14, followed by the customary Ring Road fête on March 15, that will be hosted at various spots on the campus.

The four-day revelry will culminate with 'UWI Beach Carnival' on March 16 at Sugarman's Beach in Portmore.

Pepsi is a staple on the entertainment scene and this event is a perfect fit for the brands.

Cherine Forbes, marketing coordinator at Pepsi, said the company is excited to add its own elements to the event to make it that much more enjoyable.

"This year, we will have a truck and band co-branded Pepsi and Ting in the road parade, through our partnership with Taylor Hall. We will also have an exciting promotion leading up to the finale, whereby a purchase of $250 of Pepsi product at any UWI outlet will instantly get you a $100 voucher towards the purchase of a costume or UWI carnival ticket, so we are giving back to our consumers," Forbes explained.

She also disclosed that there is a chance to win passes for access to the Pepsi truck and band.

As is customary, the partnership with LIME will deliver value for the carnival season which Stephen Miller, LIME's sponsorship manager, described as having evolved from "a small student activity to now a prominent and much-anticipated party series on the local entertainment calendar."

"As Jamaica's value champion, we are always eager to support the rich culture of our nation through any activity that brings Jamaicans together for a good time," said Miller, while speaking at the launch held recently at the campus.

He also highlighted that LIME has a number of surprises planned for patrons, including giveaways of LIME phones, credit and other gadgets that will add even more value to each event.

According to Miguel 'Gramma Zone' Reid, UWI cultural, entertainment and arts chairperson, more than 20,000 patrons are expected to participate in the various events planned. Among the plans for the main ring-road spectacle are numerous costume bands, trucks including a LIME-sponsored float, and a grand after-party on the lawns of the Students' Union.

"We are aiming to be different and going even harder this year. The guild is also equally pleased that LIME and Pepsi are on board to support one of the largest annual initiatives of the guild," Reid added.

In recent times, UWI Carnival has received overwhelming support from both patrons and sponsors well beyond the campus population.

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