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February 24, 2014
Star News


JNSBL upgrades website to facilitate loan applications

Phillip Bernard - Contributed

In its effort to improve the turnaround time for financing for its micro and small entrepreneurs; as well as to broaden its reach across the business sector, JN Small Business Loans (JNSBL) has modernised its website, jnsbl.com, which now allows persons to start their loan application online.

Philip Bernard, general manager, anticipates that the new website will not only allow people to begin the application process while on the go; but, it will also position the 13-year-old company to reach a growing pool of younger and tech savvy persons, who are seeking financing to launch their own operations.

"Although Internet access in homes is not as high as mobile telephone penetration; we are aware that a vast number of Jamaicans are accessing the Internet via mobile gadgets," Bernard explained, noting that the new JNSBL website is adaptable to mobile devices for persons on the go. "We are aware that the landscape of micro and small business is changing, and while it is not as rapid as in developed countries, there is a growing tech industry, and our entrepreneurs are not only becoming younger, but they are moving away from traditional media to access information and financing."

Bernard explained that the site also allows users to access information in a dynamic way, as they can browse the company's social media pages while surfing the site.

"This way, a user will be able to interact with us, as they visit the site; and, we will also be able to respond to their queries and concerns in a timely manner," the general manager stated.

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