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March 12, 2014
Star Entertainment



 

L.E.A.D. puts on the pressure

L.E.A.D.

Revolutionary reggae singer L.E.A.D has been garnering attention with another hard hitting single called Pressure is On produced by Studios Entertainment and VybNation Records. The single is currently receiving good rotation on local and online radio stations, and stands testimony to the lyrical potency and outspoken consciousness of this fast-rising reggae star.

L.E.A.D (Life-Endurance-Ability- Do it), whose real name is Darron Cole, is originally from Portmore St Catherine, but now lives in Spanish Town. He is resolute in his objective to produce nothing but strong conscious music that will awaken, motivate , inspire and stimulate the minds of his listeners. As such, he has produced many singles to include All Fi Demself produced by VybNation Records, Righteous Way(Nah Stray) produced by Blaq Road Music, and Style Nuh Normal, produced by USA based Humble Camp Production.

He has also been performing locally, and is recognised as an ardent, energetic and engaging performer. To date L.E.A.D. has performed on stages such as Teen Slash, Island Explosion and Stars R Us, to name a few. He has also shared stages with some of Jamaica's heavyweight artistes such as Chronixx, Mavado, Sizzla, Tony Curtis, and Mikey General.

"I am very passionate about my music as I see it as the tool to educate and awaken the masses to the illusionary and fabricated world around them, and to get them to be more self-reliant, and self-assertive. My music is message oriented and reality based. people give nothing but positive feedback, which validates my purpose, and encourages me to continue in my quest to elevate the mentality of everyone who listens," L.E.A.D. said.

A video directed by Big Bam Films for said single Pressure is On , has been shot and will be released in coming weeks on local television and online. L.E.A.D. whose management team comp-rises of Atlanta-based label S.P.M.C , MussBuss Imaging and VybNation Records, is also set to launch his seven-track E.P , which is described by the artiste as an untainted and Explicit version of reality, in early 2014.

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