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March 20, 2014
Star Entertainment


Pepsi signs Konshens

Miguel Alameda, general manager, Celebration Brands, (left) shakes hands with Konshens after officially signing the artiste as Pepsi Jamaica's brand ambassador at the company's head office, recently. - Contributed

Riding high on the success of its Pepsi Music campaign, Pepsi has done it again, this time inking a deal with one of dancehall biggest and brightest stars, Konshens.

Konshens's musical career began in 2005, while he was working with his brother Delus in the duo Sojah, but it was not till the release of Konshen's debut single Winner that the reggae and dancehall community really recognised his talent. The messages in this song rang true for many Jamaicans and it became an instant hit.

Over the years, the artiste has been building an arsenal of hits, performed on almost every major reggae show across the world and has racked up several awards.

According to Carla Hollingsworth, brand manager, Pepsi, Konshens was the ideal choice as he is a perfect fit for the brand.

"Konshens is an extremely talented, ambitious, young entertainer. He has shown his skill on the stage and in musical circles he has demonstrated professionalism and dedication, some of the attributes that we like to see here at Pepsi," Hollingsworth said.

"He will be a part of the relaunch of our Pepsi Bubbla campaign which we are ecstatic about. We will also have Konshens as the face of the Pepsi Music Platform in Jamaica. To celebrate this major signing, Pepsi Jamaica will be reintroducing Pepsi Bubbla at $50 for a limited time," Hollingsworth.

"We are giving back to its consumers in a very special way. The product Jamaicans have come to love and enjoy has decided to 'tun up' the refreshment by reintroducing Bubbla at $50! We are excited about this and know consumers will be too," she added.

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