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March 28, 2014
Star Entertainment



 

Red Stripe Cluster event for Portmore today

Racquel Nevins, brand manager, Guinness.

Today, Congreive Park, Portmore comes alive when Red Stripe urges the 'crew' to link up for a cluster party dubbed 'Di 1 Litre Edition'.

The cluster event is the first of its kind to be held at Congreive Park.

"This party will witness the coming together of four well-known bars in one location," Racquel Nevins, brand manager, Guinness, explained.

The four bars include Suga Executive, Stimulus Sports Bar, N'Tertainment Sports Bar, and Diamond Queen Bar.

The event is going to be unique because it will also serve as the official launch pad of the new Guinness and Red Stripe 1-litre bottling.

These new Guinness and Red Stripe 1L beers represent a multi-serve opportunity in which beer and stout lovers will be able to capitalise on the share option of four servings per bottle. This will allow consumers in groups to 'Share a beer and build a vibez' with the Guinness and Red Stripe 1L at the affordable prices of $500 and $400, respectively.

"We are very excited about the opportunity that the new innovation has created for our consumers. This cutting-edge idea will provide consumers with the ability to share something big with four friends. It is very important to note that, although this is a great consumer product, we want consumers to drink responsibly," said Erin Mitchell, Red Stripe brand manager.

This new and attractive bottle is also returnable, and customers are encouraged to take full advantage of the $50 refund for every bottle returned to Red Stripe.

"We have embarked on a journey to create a great consumer product that will enhance the sharing culture of our consumers as they celebrate with friends. The Red Stripe and Guinness 1Litre bottles will become the centre point of consumer experience at all our events. There will be no change to the great taste of the products that our consumers have grown to know and love. The only difference will be the opportunity to share the product with friends," Rory Burchenson, Red Stripe's innovation manager explained.

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