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March 28, 2014
Star Entertainment


Play with the Flavours of Carnival

Jermaine Bibbons, brand manager Smirnoff (left), and Michael Ammar (right) of Bacchanal Jamaica, present the new Smirnoff road march costume - Muramatsu,at the launch of the annual event.

Carnival season is a time to palance. As soca revellers gear up for fete after fete, Smirnoff, the exclusive vodka of Bacchanal Jamaica, is encouraging consumers to play with the flavours.

Smirnoff, in its latest promotion, 'Play with the Flavours of Carnival, will be offering a free 1.25ml Ting with the purchase of a Smirnoff Vodka Original 750ml or a Smirnoff Vodka Green Apple 750ml.

Carnival fans who are planning on 'hitting the road' for the various carnival events may indulge in this promotion. Whether purchasing the Smirnoff products as a group with friends or individually, the offer is yours for the taking.

According to Jermaine Bibbons, Smirnoff brand manager, this is real value for money for consumers.

"We know that our consumers love good quality, that's why they choose our products, and we also know that they love value. We are giving them exactly what they want and will appreciate. Saving a few extra dollars is a big deal for everyone and this offer gives an opportunity to still enjoy our products with the added bonus of a chaser," Bibbons said.

"Drinkers of the smooth-tasting Smirnoff Vodka already know that Ting's distinctive grapefruit flavour creates the perfect combination with Smirnoff Vodka Original and Smirnoff Vodka Green Apple," he added.

Non-carnival goers may also participate in Smirnoff's Play with the Flavours of Carnival, as the promotional deal will be offered to the general public at retail outlets islandwide.

"We implore consumers this carnival season to 'Drink Right'; right age, right amount, right way, and to always select a designated driver when they party," Bibbons said.

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