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April 5, 2014
Star Entertainment



 

Congrieve Park comes alive with new 1L bottle

Red Stripe recently unveiled the new Guinness and Red Stripe 1L bottles at Congrieve Park in Portmore.

The unique event saw the coming together of four well-known bars in one location, Suga Executive, Stimulus, N'Tertainment, and Diamond Queen Bar.

DJ's Flava Unit and Nicco Bam Bam, along with Red Stripe and Guinness hostesses, created much excitement in the venue with the latest hits as well as most trendy dance moves.

DJ Nicco Bam Bam got the party started with a selection of reggae music before going into an R&B and hip hop segment.

With patrons in high spirits enjoying the music with their Guinness and Red Stripe 1L beers in hand, DJ Flava Unit maintained the momentum and delivered a series of high-energy dancehall hits - dash Give it all to Me' by Mavado, featuring Nicki Minaj, Gal a Bubble by Konshens, Only man she Want by Popcaan, One Drop by QQ featuring Venomous, and many more.

With this new, innovative and attractive 1L bottle, patrons were able to enjoy the group-sharing opportunity of a serving of four drinks per bottle. This allowed customers to 'Share a beer and build a vibez' with Red Stripe and Guinness at the affordable price of $500 and $400, respectively.

Rory Burchenson, Red Stripe's innovation manager, explained that the one-litres are important to enhance the sharing culture of consumers.

"We have embarked on a journey to create a great consumer product that will enhance the sharing culture of our consumers as they celebrate with friends. The Red Stripe and Guinness one-litre bottles will become the centre point of consumer experience at all our events. There will be no change to the great taste of the products that our consumers have grown to know and love. The only difference will be the opportunity to share the product with friends", Burchenson said.

This new and attractive bottle is also returnable and customers are encouraged to take full advantage of the $50 refund for every bottle returned to Red Stripe.

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