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April 28, 2014
Star Entertainment


Bogdanovich pleased with his artistes

Members of Downsound's The Force. - Contributed

Downound Records CEO Josef Bogdanovich is pleased with the progress of The Force, a high-powered team of artistes under his label.

The Force was in full effect on Easter Monday, helping to pull a bumper crowd to the venue for Jamaica International Kite Festival on Easter Monday. Ishawna, a part of the high-powered Downsound Records performing outfit, wowed the fans with a slew of hit songs, including the top-ten hit Do For Love, featuring Specialist. She also performed Need Love, to a great ovation from the crowd.

Elder statesman Ninja Man - or 'the Bob Marley of Dancehall' as Downsound boss Joe Bogdanovich hails him, introduced the individual members of The Force, while performing his own hit, Jamaica Town, and a slew of old favourites for the jam-packed crowd.

Specialist has grown into quite a performer and along with Ishawna, delivered a steamy duet. He also combined well on Dweet, the collaboration with Ninja Man, which boldly addresses, in a light-hearted manner, the seriously vexed issue in the dancehall of lack of respect for veteran entertainers.

Nature also represented well with World Peace, which soared to number one in England last year.

The Force also falls under the keen direction of producer Cordell 'Scatta' Burrell, but it is Ninja Man who is the glue that holds the class together, he is their Professor Emeritus of Dancehall.

"Ninja will assess the crowd right before the show and give us tips, and afterwards he will commend us on the things that we did right and also point out where we went wrong," Ishawna said.

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