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May 7, 2014
Star Entertainment


D'vercity gets good reception from foreign listeners
Sadeke Brooks, Staff Reporter

D'vercity - Contributed

While he yearns for recognition in Jamaica, recording artiste D'vercity says he has been getting good responses to his music outside of Jamaica.

D'vercity, real name Leroy Griffiths, says he does what he describes as "conscious reggae fusion. I do mostly positive music and social commentary. I do love songs now and then, but the bulk of what I do is social commentary."

And with his Steven Gemini-produced EP, Life, due for release in May, he says he expects it to do well overseas. Life has songs like These Streets I'm From, The Youths, and The City Of Chaos.

"I expect it to do well in terms of establishing my image, message, and sound in non-Jamaican markets such as Canada, the UK, Kenya, Ghana, and South Africa," he told THE STAR. "My biggest market is outside of Jamaica, I guess because of the fusion and the international-sounding songs."

He explained that Nah Stay Poor got a bit of local radio rotation, but "it neva buss me or anything. Just a few disc jocks know 'bout me."

While D'vercity waits for his big break, he has done commercials for Mother's, Sagicor, Island Dairies, KFC, Pepsi, and Digicel. He was also an extra in the film Ghetta Life.

"I do a lot of commercials, so that's how I kinda make life," he said, adding that he also has another part-time job.

"It's been a little bit up and down. It is challenging to get on the more popular rhythms, even though you have a good product, probably because you are not on the right network," he said. D'vercity has other songs like Mad Sitten, Di Bill, and Don't Let Go.

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