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May 9, 2014
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LIME ups the ante for Kingston, St Andrew Street Football Challenges

Carlo Redwood (right), LIME vice-president - marketing, and Everton Tomlinson (left), president of the Westmoreland Football Association, celebrate with Little London FC after they won the Westmoreland title in the LIME Street Football Challenges, recently. - Contributed

As the parish leg of the inaugural LIME Street Football Competition comes to a close, the telecommunications company will be upping the ante for the Kingston and St Andrew Challenges set for the National Stadium Basketball Court on May 10 and 11, respectively.

LIME has disclosed that popular dancehall artistes Kiprich and Kalado have been confirmed to perform at the 'Street Football' weekend. The artistes will be joined by the LIME Dancers and other special guests.

According to Carlo Redwood, VP marketing, the addition of the artistes coincides with the most highly anticipated set of competitions since its launch in April.

"With only two more parishes to go, football fans across the island are anxious to see which teams will secure the final spots. Additionally, since we launched in Kingston, we have been bombarded with queries from interested teams in Kingston and surrounding areas who are all eager to get a chance to participate. We expect this weekend to be extremely successful and plans are now in full gear for the next phase of the competition," Redwood said.

At the start of the competition, the telecoms firm announced that 16 teams would contest the national title. This means that a lucky second-place team from one of the parish competitions will have the opportunity to return to the competition as a wild card and vie for the title, the grand prize of $1 million, and a chance to represent Jamaica at the regional Guinness Street Football Challenge set for June in Trinidad and Tobago.

LIME has also reported that over the past seven weeks, the competition has received incredible support from both teams and spectators.

"On any given weekend, we have scores of teams signing up with thousands gathered at each venue," Redwood said. To date, the competition held in St Thomas attracted the largest crowd, with some 4,000 spectators filling the Rudolph Elder Park on May 4.

"We are very excited to pioneer this exciting format of street football play and we are very encouraged by the response we have received," Redwood said.

The LIME Street Football Challenges is sponsored by KFC, Gatorade, The Gleaner Company, TVJ, IRIE FM, and ZIP FM.

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