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June 10, 2014
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Nature launches Preserving Nature campaign

Nature (left) presents several metal garbage bins to Eifert Daley, regional manager of the NSWMA, and Suzette Brown, a representative of the St James Parish Council, as part of his 'Preserving Nature' environmental campaign. - Contributed

Downsound recording artiste André 'Nature' Ellis is not just known as 'nature' by name, but apparently, is 'nature' by action as well.

Recently, the reggae singer kicked off an environmentally conscious Preserving Nature campaign in which he intends to distribute garbage disposal bins to selected locations in several inner-city communities, especially downtown Kingston, which has a well-publicised garbage disposal problem.

"Very often, garbage is thrown on roadsides, drainage or water- ways.This initiativewill notcurtail this nuisance in its entirety, but it is a start in effectively changing the mindset of our people towards caring for the environment and proper garbage disposal. We must all play our parts," Nature said.

The campaign got under way on June 2, 2014 in Montego Bay, St James, with Nature presenting several metal garbage bins to the regional manager of the National Solid Waste Management Authority (NSWMA) and a representative of the St James Parish Council.

"This is just the first of my efforts to help protect the environment and to preserve nature, which is a cause that is dear to my heart. This is something we must do, and it starts with simple things like throwing garbage in proper containers," he said .

He plans to roll out a number of these garbage bins to other towns across Jamaica, and is inviting other people to mirror his actions.

This campaign is open to collaborations from other stakeholders. Individualsor organisations can request bins by sending an email to preservingnature101@gmail.com or simply by calling (876) 332-9725.

'Very often, garbage is thrown on roadsides, drainage or waterways.This initiativewill not curtail this nuisance in its entirety ...'

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