Home - The Star
June 13, 2014
Star News


The importance of being eco-friendly
Bjorn Burke, Staff Reporter

Amid global talks of climate change and recycling efforts, we're often bombarded by terms such as 'go green' and 'eco-friendly', ostensibly thrown around by enterprises and public councils that make promises of cleaning up our environs for a better ecological future. But what does it all really mean?

Eco-friendly activities are those which are not harmful to the environment. Simply, going green is the school of thought encouraging varying practices which foster ecologically responsible lifestyles, assisting in the goal of protecting and sustaining natural resources for current and future generations.

In an effort to reduce our ecological footprint (eco-footprint), that is, the standardised measure of demand human beings place on the Earth, Yolande Rattray-Wright, managing director of Earthbound Company Limited has sought to play her part by providing the local market with 100 per cent biodegradable food containers, utensils and packaging.

"It has been very positive and continues to be in demand. We are on the path of change and, although Jamaicans are not very open to change, this presents some difficulties, but through education it cuts through the barriers and stigma," Rattray-Wright explained.

When THE STAR asked if more Jamaicans are aware of their economic responsibilities in reducing their eco-footprints, Rattray-Wright said: "Not necessarily knowing what eco-footprints entails, but with the health factors and solid waste management crisis all over the world, it is slowly making head way and being noticed."

Earthbound also undertakes activities geared towards leading more eco-friendly lifestyles by hosting Eco and Gardening workshops, producing an EcoMusic Festival that promotes entertainment in an eco-friendly environment, sponsoring various events with their products, and creating the first local public separating bins for the public sphere alongside Flow and Scotiabank.

This perceptible shift comes on the heels of a waste recycling operation spearheaded by the Government in partnership with private entities, dubbed Recycle Now Jamaica. The Recycle Now initiative was part of a plan in which the state collects and exports plastic bottles.

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