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June 16, 2014
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Re-Birth Project targets at-risk teenagers

It was fine dining at the Re-Birth Project recently where 20 students from the Tivoli Gardens and Norman Manley high schools, along with their parents, were treated to a three-course mealas a practical simulation during their dining etiquette workshop.

The Re-Birth Project, launched in March, is a specially designed nine-week intervention initiative by marketing consultancy MC&Associates, formerly CBS Ltd, aimed at reducing and preventing delinquency of at-risk teenagers.

Through the involvement of parents, the schools, expertise of select resource persons plus interaction with successful executives, entrepreneurs and motivational speakers, the programme utilises development workshops to help the youth build resilience while encouraging them to strive for excellence. Having dealt with self-esteem, goalsetting, avoiding distraction on the streets, anger and conflict management, the project's eighth session focused on 'Personal Development for Career Success', equipping the participants (parents and students) for success in business and socially.

The four-segment workshop began with the weekly motivational presentation by Tamian Beckford, past ward of the state, now thriving entrepreneur. The second segment, 'Dressing for Success', was a presentation by Natalie Outar, image consultant and fashion journalist.

"Our desire is that at the end of the programme, the Re-Birth Project participants would have developed holistically. We want to influence change. As the name suggests, Re-Birth - we hope that everyone who is a part of the project will have a renewed mindset about themselves, their surroundings, about life," Melody Cammock-Gayle, co-founder of the project and director of MC&A said.

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