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June 18, 2014
Star Entertainment


Freddie McGregor making connections with Digicel's aid

Sponsorship Executive at Digicel, Danielia McLean, is caught between Digicel Business Enterprise Account Manager, Dwayne Watson, and reggae artiste, Freddie McGregor, during McGregor's visit to Digicel recently to conduct interviews with journalists in the UK via Skype. - Contributed

It has long been established that wireless technology will transform the way we interact and the way we do business and connect with each other. This, according to reggae powerhouse, Freddie McGregor, was confirmed for him recently when he was able to connect with several international journalists via Skype from Digicel's downtown headquarters.

McGregor was recently able to conduct several interviews and commercial recordings with a number of journalists across the United Kingdom from Digicel's state-of-the-art Executive Briefing Centre.

Impressed with the facility, McGregor said, "This is the type of technology that Jamaica needs to grow. The state-of-the-art room and the technology here at Digicel are quite innovative, impressive and the communication was good. Overall, I give it a ten. With technology being this advanced, persons in the entertainment industry don't have to worry about getting themselves out there. They can stay right here and go on the Internet to reach people all over the world."

Festival Manager for Reggae Sumfest, Tina Mae Davis said, "In the 21 years that we've staged the festival, we have never been able to have a media engagement like this. We are pleased that the relationship with Digicel has allowed for us to use technology in such an innovative way, spreading the message to our fans across the globe."

Customer Solutions Director at Digicel, Patrick King, said, "As the main sponsor of Reggae Sumfest and a brand that continues to lead in mobile technology, we were very happy to be able to facilitate Freddie's interviews in our executive briefing."

Freddie McGregor is due to perform on International Night Two at this year's Reggae Sumfest where the organisers will be paying homage to him for his contribution to Jamaican music.

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