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June 21, 2014
Star Entertainment



 

Tuff Warrior Challenge comes to JA

The track and infield of Caymanas Park will be the venue for a new kind of racing not seen before at that venue, or in Jamaica for that matter.

The Flow Tuff Warrior Challenge will be hosted for the first time at that venue tomorrow.

A five mile military-style obstacle course, The Flow Tuff Warrior Challenge is designed to test all around strength, stamina and mental grit of participants who take on this endurance challenge.

"We're building out the Tuff Warrior Challenge with 17 obstacles that will call for participants to go through mud, ice and water, as well as jump over walls and crawl under barbed wire, amongst other challenges," said Martin Lewis of O.N.E. Entertainment Limited.

Since earlier this week, Lewis and his team have been constructing the obstacle course which weaves its way through the entire Caymanas Park property.

"This is a great joint venture for us as we are trying to grow the exposure of Caymanas Park to a wider and more diverse audience," said David Hobson, marketing manager for Caymanas Track Limited, operators of Caymanas Park. "ONE Nation Entertainment have gone out of the box and created a great event that shows that Caymanas Park is not just a racetrack, but a great venue for many different events."

unique experience

Lewis said the idea to create Jamaica's own obstacle challenge event stemmed from the global popularity of these events as well as the goal of providing a new and unique experience for the hundreds of Jamaicans who have adopted a fitness lifestyle and who participate in the weekly 5K/10K run events that are now a part of the event calendar in Jamaica.

Gail Abrahams, director of corporate communications, Flow, expressed excitement about the upcoming challenge. "The energy in our office is great right now and the Flow team is really looking forward to getting on the course (tomorrow). While some may not consider this as a traditional sporting activity, there is an underlying message of health and wellness, which is what we want to encourage.

wellness programme

Employee welfare is very important to us and so the Tuff Warrior Challenge and team preparation is an extension of an ongoing wellness programme here at Flow. We are gearing up for a day of fun and camaraderie at Caymanas and so we encourage patrons to come out, get involved and support the event," she said.

Proceeds will initiate the establishment of a foundation promoting autism awareness, and intended to generate opportunities for young adults on the autism spectrum to be productive members of society.

NCB has also come on board to support the event as part of its efforts to encourage Jamaicans to work together to 'Put Your Best Life Forward.'

Belinda Williams, group corporate communications manager, NCB, said "Our association with this event presents multiple opportunities for the fulfilment of our partner's needs and that of NCB's brand philosophy. It is about wellness and development of capacity, something we strongly advocate. It is a novel way to encourage and promote Jamaicans fitness and health levels while overcoming challenges. All whilst supporting a good cause - promoting the awareness of Autism. It is our hope that this dynamic, innovative team building event will be a signal to Jamaicans about the power of working together as we encourage everyone to 'Put Your Best Life Forward'.

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