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June 21, 2014
Star Entertainment


Red Stripe partners with Raging Fyah

Contributed - Toni Ann Reid, assistant brand manager, Red Stripe, relaxes with the group Ragin Fyah at the launch of their album, 'Destiny', at the Triple Century Lounge, New Kingston on Tuesday, June 17.

On Tuesday, June 17, Red Stripe, hosted the launch of Raging Fyah's sophomore album, 'Destiny' at the Triple Century Sports Bar and Lounge in New Kingston.

The launch signified the strengthening of Red Stripe's partnership with the Jamaican music group, which the company has been supporting for some time.

Patrons came out in their numbers to enjoy Raging Fyah's live performance, including a selection of songs from the new album, notably, Judgement Day, which was well received. While being treated to the live entertainment, patrons also made use of Red Stripe brands and the newest innovations, Red Stripe Burst and 1L beers.

Erin Mitchell, brand manager, for Red Stripe, said the brand is always looking for unique and exciting ways to connect with consumers through music.

"We look forward to the continued partnership with Raging Fyah and encourage Red Stripe music fans to keep an ear out for more news about Red Stripe's partnership with music," said Mitchell.

In keeping with the National Drink Campaign, Red Stripe encourages consumers to enjoy events and, while doing so, drink right, at the right age, in the right amount and in the right way.

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