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July 2, 2014
Star Entertainment



 

Dream Weekend pumps $1 billion into Jamaica
Leighton Levy, STAR Writer

One billion dollars! That is what the Smirnoff Dream Weekend means to the economy of Negril and, by extension, the Jamaican economy.

Ten parties - Beach Rave, Twisted Spiritz, Bere Vibes, Yush, Daydreams, Xtreme Wet and Wild, Dream Miami Jouvert, Xclusive, Dream Live and Igloo - have been around as a block as they continue to grow, so too will the value they bring to Jamaica.

Kamal Bankay, one of the promoters involved with the growing franchise that began in 2009, revealed at the recent launch of this year's 'weekend', that tickets have been purchased from as far away as Samoa and Europe, and as close as Mexico. This broadening appeal, he said, has made Dream Weekend arguably the best party in the Caribbean.

It has not gone unnoticed. "The event has served us well over the years. At the event, you get the best of Jamaica's music, the selectors and our ability to put on great parties," said Clyde Harrison, executive director of the Tourism Enhancement Fund (TEF), in a ringing endorsement of the 10-party marathon, set for August 1-7.

"We are proud to be a part of that. The number of visitors that this event brings to Jamaica is significant. The man said Samoa, he said Europe, he said all over the world. Now, that's our business. We bring tourists to Jamaica and if this event brings more visitors to Jamaica, we will always endorse it."

Jermaine Bibbons of the title sponsor explained why his company, and other are willing partners: "One billion dollars, 10 amazing parties ... who wouldn't want that every year? So Smirnoff is absolutely proud to be a part of these larger-than-life experiences."

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