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July 4, 2014
Star Entertainment



 

Teflon doing well on int'l scene

With his sophomore album, 'Next Dimension', weeks away from hitting stores, 'Yard A Love' recording artiste Teflon continues to make major strides on the international scene.

The St Mary native is the latest in a selected group of Jamaican entertainers to be featured in an Israeli publication.

The reggae crooner is featured in the latest edition of Israel's Kaboom magazine, in which he spoke on a variety of career topics - from the perils of his musical infancy to gaining global recognition and recovering from the recent death of his road manager and friend, Ricardo Lowe.

Alluding to the question and reoccurring trend of Jamaican artistes gaining recognition, yet failing to maintain relevance, Teflon told Kaboom, "That is the musical environment in Jamaica is extremely competitive, where the strong survive and the weak fades. As an artiste, I cannot be complacent if I want to remain relevant and conquer this business. So the onus is on every artiste to make a concerted effort to put in that extra effort where needed."

Promoting singles I'm Sure and the collaborative effort, Same Struggle, featuring 'fireman' Capleton, Teflon and his management are working assiduously to raise his profile, especially in European and African markets where he enjoys a growing fan base.

Locally, the Rastafarian singer is booked to appear at the 'One Love Café' launch at Bob Marley Museum today. Tomorrow, he headlines Suncity Radio's 'Summer Is Here' at Bob Marley Beach, Nine Miles, Bull Bay.

Amid working on his second album the Love & Adore You singer recently inked a major distribution deal with US-based company, New Millionaire Entertainment (NME).

The deal sees NME being exclusive agent, handling both digital and physical distribution for Teflon, along with marketing, throughout the world, for downloadable, mobile and video contents. The dissemination will be done in conjunction with Universal Records.

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