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July 14, 2014
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JNSBL fuels Shameca Green

Shameca Green shows off one of her unique fashion pieces. - Contributed

For micro entrepreneur Shameca Green, her desire has always been to offer her customer the highest quality goods.

Green operates a shop on Pechon Street in Kingston and a stall at the arcade in Falmouth, Trelawny. Over the years, her customers have come to expect a minimum standard from her and she has worked hard to maintain it.

"I go for original items when I buy. My customers know this and always come here. When I have new stock, they come and they like the clothes I have and the fact that what I sell is often not available elsewhere. When I don't have new items, they don't come," said Green.

When Green started out, her business was limited to selling to her neighbours. Later, she expanded to include employees at hospitals, offices and other locations. However, she soon realised that she could expand her customer base if she purchased her goods from overseas. But, in order to do this, she needed additional funds to invest in her operation. That was when a friend recommended JN Small Business Loan (jnsbl).

She pointed out they were very accommodating, and the process did not take long. That loan, along with additional funds, enabled her to travel to Curaçao to buy more items; and since then, she has travelled to Panama and Los Angeles in the United States.

Apart from being a savvy businesswoman, Green also tries to assist young people in starting their own businesses. She has also provided advice to her niece, who runs her own business selling jerked chicken back, hamburgers and hot dogs mainly on weekends.

Commenting on Green's approach to business, Philip Bernard, general manager of JNSBL, said, "Miss Green's ambition and desire to constantly grow her business is commendable. She started out small and continues to expand. Her customers have come to appreciate that the items she sells are unique but fashionable and so they have been loyal to her. She is also very savvy, based on how she has innovated to survive when business is slow."


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