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July 16, 2014
Star Entertainment


Pepsi launches new summer campaign

It will be cash-filled summer for consumers thanks to beverage giant Pepsi Cola Jamaica.

The company recently launched its latest promotion, the 2014 Pepsi Football Campaign in Kingston at Tastee Papine.

According the Carla Hollingsworth, brand manager, Pepsi, the brand is always looking for exciting ways to engage consumers and to give back to them for their continued support and loyalty.

"We are really looking forward to rewarding consumers this summer. Through a partnership with Tastee and mobile telecoms, we will be offering prizes that will entice persons and take that extra strain off their pockets," Hollingsworth said.

The UTC (Under the Cap) promotion, aptly called 'Cash Kick-off', will run from July 4 through to August 15 and be open to every consumer that purchase a Pepsi 20oz or a two-litre Pepsi with a yellow cap and promotional labels.

"All yellow caps are eligible for cash prizes and some will have instant prizes," she added.

Prizes will include 15,000, free patties from Tastee Patties, LIME and Digicel call credit valuing $200,000, 24,000 units of free Pepsi 500ml, and millions in cash. Each week, five winners will receive $100,000.00 in cash for five weeks, and the final week's winner will receive $1 million in cash.

Instant prizes of Pepsi and patties are redeemable at 26 participating Tastee locations island wide. Consumers enter for the cash prizes and call credit by visiting the Pepsi Facebook page, where they will enter the code under the cap.

Another exciting element of the UTC Promotion involves a Pepsi Football Machine Road Tour. Pepsi will be taking its latest innovation, the interactive vending machine on a road tour to various locations around the island to give consumers a chance to show off their football skills and win free Pepsi.

Scenes from 2014 Pepsi Football Campaign at Tastee in Papine, St Andrew. - Contributed photos

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