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July 17, 2014
Star Entertainment


Ity and Fancy return for seventh season August
Sadeke Brooks, Staff Reporter

Ity and Fancy

With six years under their belts, Ity and Fancy Cat are gearing for the seventh season of their popular comedy series.

Speaking with THE STAR recently, Ity Ellis said they are currently preparing to launch the seventh season of the Ity and Fancy Cat show. He said the show should be on air in August.

"It's going to be good. We were jolted by the World Cup, we wanted to make the World Cup pass. But we got some exciting and useful material," he said.

"It is going to be influenced by local and international stories that are interesting and have captured the attention of people."

Ity added that this year they want to utilise social media on the show by inviting viewers to submit their own funny videos.

"There are so many footage in people's phones that are funny. I think that is an element that would be attractive to people. You know how Jamaicans are, we love to see ourselves on camera," he said, adding that they would select a video each week that will be aired on the show.

Also in the area of social media, he said he is currently in talks with popular YouTube personalities so that they might have a segment on the show.

While there will be new elements, Ity stressed that the hidden camera segment and sketches will still be part of the show, as they have helped with the longevity of the show.

"The first thing is that people have to like it. Once it caught on and people loved it, that attracted sponsors. The key is also for us to want to do it," he said.

Eventually, Ity says the intention is to expand the brand.

"Doing it for seven seasons, you want to put it on a certain level. We want to embark on new projects to segue from the Ity and Fancy Cat show," he told THE STAR.

"We don't want to do it forever. We want to do other stuff. We are now eyeing other projects to embark on."

But as for this season of the show, Ity said viewers should just expect lots of laughter.

"Laughter and more laughter. We want them to expect laughter and edginess. There is so much in the news so prepare yourself 'cause we are going there," he said, adding that the show will continue to be aired on TVJ on Sundays.

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