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August 25, 2014
Star News


From banners to bags - JPS, HEART convert vinyl banners into bags for donation

Through its BannaBags Project, a social initiative by the Corporate Communication Department of JPS, the light-and-power company, will this month, hand over its first donation of 100 backpacks and pencil cases to students in need of back-to-school support.

This comes as part of phase one of a project, where unused vinyl banners are converted into attractive, sturdy and waterproof bags which present an alternative to traditional expensive bags for children in need of support with school supplies.

The bags are produced through a collaborative effort with HEART Trust/NTA GARMEX Academy. Material and designs are supplied by JPS and the bags are manufactured by the institution. This creates temporary employment, an opportunity for skills training and the utilisation of unused material.

Winsome Callum, director of corporate communications, JPS, says, "It's a simple idea with many benefits and it is a great way of breathing new life into unused advertising. Plus, we hope to reach even more students in need by yearend through partnership with other companies."

The first beneficiaries of the BannaBags Project will be bright young students in need of back-to-school supplies. Thereafter, other beneficiaries will include students at the JPS Foundation Model Schools and children nominated by JPS employees.

JPS' Social Media and Online Communications Manager Tricia Williamson, who initiated the project, is delighted at the products. "We are positively impacting the environment by recycling material that have been stored and which would no longer be used," she said.

In the next phase of the project, which runs from October to November 2014, JPS will invite other companies to partner with the BannaBags project and donate their vinyl advertising material.

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