Home - The Star
August 27, 2014
Star Entertainment


Prodi signs endorsement deal
Davina Henry, Staff Reporter


According to Sandra Reid, CEO of Totally Male, Prodi represents the brand completely.

"Prodi always looks sharp whether he is in casual or formal attire. He is always well-groomed and always coordinated. He has rebranded himself as the Voice Of The People and we believe he will be an excellent messenger in getting the message out on excellent grooming and where males can go to get groomed," Reid told THE STAR.

She added that Totally Male was also reinventing its brand to reach the younger demographic.

"It's seen as a place where older men go to be groomed. Totally Male wants to get persons interested in grooming as a habit and not just a treat, and we are very glad to have Prodi on board, and we are looking forward to this partnership," she said.

According to Prodi, he will be representing the male salon and spa, whose core estetique is the upgrading of all men, for one year.

"I was actually recommended by a friend because they thought I looked the part. Totally Male endorses well-groomed men and it really is a man's heaven with a female touch. It's affordable and it caters to all males."

The artiste has also been busy promoting his latest singles, Circle Small and Love Me Like This.

"Social media has been buzzing about the new singles. Many persons thought that when I said I was going mainstream that I would be doing lewd and derogatory music, but now they understand that I am actually doing message-based music. Mi just a push on and do the music. I haven't lost my hard-core fans, and I am very thankful for all those who have been supporting my journey," he told THE STAR.

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