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August 30, 2014
Star Entertainment


Digicel eases school expenses for downtown venders

Contributed - An elated Merlene Ritchie, a vendor in downtown Kingston, collects a cheque for $20,000 from Digicel's Sponsorship Executive, Danielia McLean

Vendors in downtown Kingston trying to earn a bit of last-minute shopping money for the back-to-school season, as well as shoppers searching for cost-friendly deals got a treat last Saturday.

This, as Digicel made a surprise appearance in the town centre with brand ambassador Miss Kitty and Agent DG, giving away more than $500,000 in book grants and cash prizes, along with smartphones, credit and other back-to-school goodies.

Merlene Ritchie, a mother of nine who has been selling clothes in downtown Kingston for over five years, could not withhold her elation after winning a $20,000 cash prize. "A three gran' alone me sell from morning and dat couldn't cover everything that I need to buy up for back-to-school. So it feels so good to know that somebody cares and is trying to help the country," she said.

Tanisha Dunn, another vendor who has been selling in downtown Kingston for almost seven years, also walked away with $20,000. "I feel overjoyed and overwhelmed 'cause me really never have no money to buy my kids' books and things this year," said Dunn.

Other vendors and shoppers toting booklists also won back-to-school vouchers valued at $10,000 each.

Senior Sponsorship Manager at Digicel, Tahnida Nunes, said, "At Digicel, our customers mean everything to us. So when back-to-school time comes around and we see the kinds of challenges our customers are facing, we want to do something to help".

So far, Digicel has delivered back-to-school items to over 10,000 students in various communities islandwide.

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