UK radio station links with Pamputtae for awareness programme

April 26, 2021
Pamputtae
Pamputtae

UK-based radio station Radio Diamond Limited will host a sensitisation programme geared at raising awareness around domestic abuse against women and children on Thursday.

The virtual event, which is part of their Hear Our Cry Jamaica initiative, will see the group joining forces with Pamputtae's Single Mothers Foundation. Events include panel discussions and a mini concert with performances from artistes like Pamputtae, D'Angel and Nesbeth.

In an interview with THE STAR, Alicia-Ann Carpio-Roxborough, managing director at Radio Diamond Limited, said that having seen a flare-up in killings involving women and children in recent times, she felt her team needed to do something to bring more eyes to the issue.

"This initiative is geared towards giving persons more information in regards to domestic abuse and so we will be bringing stakeholders aboard like CISOCA, the Office of the Children's Registry, Womens INC etc, and we want to bring this sensitive issue to persons using entertainment," she said. "We all know entertainers have a way of getting the point across and a lot of those on the show's line-up already have material addressing the issue, so it was a perfect fit. The Pamputtae Single Mother's Foundation was also a good partnership for this project because women and children are at the forefront of her non-profit organisation."

The radio station has also partnered with Travelr Taxi Company to offer discount codes to women who use its service. The company has a 'Travel Smart' initiative, in which female travellers will receive 10 per cent discount coupons for islandwide travel.

"We wanted to make sure that with this programme we were providing more than just entertainment and information. We wanted a way to show women that our support extends beyond just discussions and songs about abuse and that's why I approached Travlr Taxi Service. And when I pitched the idea to them they were very receptive because they are all about safe travel and protecting women and children," she said. The virtual event is scheduled to take place from 11 a.m. to 2 p.m. Jamaica time.

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