Pop Style Music ventures into production
Working behind the scenes in artiste management, Pop Style Music has had its hand in the careers of many artistes like Mavado and Charly Black.
But the company is looking to widen its musical scope by stepping into production. Having voiced some of the industry's most talented acts including Sizzla, Romain Virgo and Tosh Alexander, Pop Style Music is releasing its debut rhythm, titled Better Must Come.
In an interview with THE WEEKEND STAR, Reyene Mattis, Pop Style Music's representative, said the company has been toying with the idea of getting into production for quite some time. "Managing artistes is a privilege and bringing their careers from ground zero to international success is very satisfying but those relationships are usually limited by time, making music lasts forever," said Mattis.
"The riddim was inspired by the original Delroy Wilson song, Better Must Come. It was the middle of the pandemic and we were just looking for inspirational songs to remake and this was always a favourite. We hit up Roe Summerz who made over the beat with a bit more of a modern undercurrent and sent it to Tosh to sing the Delroy Wilson track and she killed it. We sent it to David Rodigan and he absolutely loved it, which inspired us to get more tracks done on the riddim by other artistes," Mattis said.
She said that the other artistes jumped on the beat with zero hesitation. "We are so blessed to have worked with these artistes. Pop Style Music has been a part of the business for a good while and the feeling of working with amazing artistes never gets old and we are very grateful," she said.
Sizzla's track, Just U and I, was among the first to be released on the juggling. Mattis said the public has been responding well to it and believes it is an indication of what the project on a whole will do. "People have said that it reminds them of vintage Sizzla releases. Momentum has continued to pick up on it and (streaming platform) Pandora told us recently it's now number eight in terms of current plays of all of Sizzla's catalogue which is mind-blowing for us. We have sent the riddim to DJs and selectors and everyone seems to really love it and, hopefully, it will stand the test of time," she said.